Behavioral Science & Nudge Lab

Responsibilities & Functions

1. Design motivational strategies based on understanding behavioral drivers and the influence of social and cultural factors, including the interactions between government entities and society, in the design and implementation of development plans, in coordination with relevant administrative units.
2. Develop simulation models and analyze the use of behavioral data to support key national priorities or identify essential societal issues related to development plans.
3. Design programs that use behavioral insights to facilitate the change process within organizations and ensure the adoption of new actions that support development goals.
4. Prepare analytical studies to evaluate the effectiveness of proposed policies in keeping pace with developments related to development plans, and assess the behavioral impacts on entities and society, in coordination with the competent administrative unit and relevant stakeholders.
5. Design early-intervention programs to address issues related to development plans before they escalate, in coordination with administrative units and relevant entities.
6. Review and evaluate behavioral insights outcomes and assess post-implementation human behavior to measure the extent to which intended objectives have been achieved, and identify areas for improvement.
7. Coordinate and collaborate with research and academic institutions inside and outside the State to enhance research capacities related to the Lab’s field of work.